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                        首页 >> 新闻中心 >> 培训·分享

                        潜江分公司开展多元产品营销培训

                        发布时间:2019-4-19
                        作者:
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                        阅读量:387

                        本网讯(通讯员杨凡)为进一?#25945;?#21319;员工业务素质及多元经营理念,提高多元产品的销售技能,4月18日晚,潜江市分公司在三楼会议室组织开展多元产品营销技能培训。培训由副经理吴小波主持,连锁店多元业务骨干及校园店负责人等参加了培训。

                        培训中,分公司内部培训师以“为什么销售多元产品”“多元产品的现状”“多元产品的未来”等问题来引发参训人员共同思考,同时通过PPT展示全国各地各类别具特色的网红书店,以生动的?#36947;?#21160;感的音画场面调动大?#19994;?#23398;习兴趣,丰富大家对于书店的?#29616;?#25552;升大家关于“新书店”的理念。

                        培训介绍了集团2019年“倍阅?橙计划”文具经营项目、博物馆文创产品以及适合团供销售的多元产?#20998;?#31867;,参训人员围绕多元业务的融合发展,分组进行了热烈讨论与互动交流。培训最后组织了现场考核。

                        按照年度学习计划,今后分公司将继续组织门店开展多?#20013;问?#30340;有针对性的培训活动,或赴外地交流学习、或驻点学习、或组织营销知识与专业技能内训等,以进一?#25945;?#21319;企业经营管理水平、加强文化消费服务团队建设、推动转型升级。

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